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Official Distributor in Turkey | 100% Original Product Guarantee

Serums

The most concentrated step in targeted care: Murad retinol, retinal, vitamin C, and collagen serums; Lumene Nordic-C and Nordic Bloom serums; Ioma Paris Illumine serum. Options for wrinkles, dark spots, dullness, and hydration.
Lumene Nordic Bloom Anti-Wrinkle & Firm Moisturizing V-Shape Serum 30 ml

Lumene

Serum

Lumene Nordic Bloom Anti-Wrinkle & Firm Moisturizing V-Shape Serum 30 ml

2,291.85 TL
2,291.85 TL
Murad Correct and Protect Serum SPF 45 30 ml

Murad

Sunscreen

Murad Correct and Protect Serum SPF 45 30 ml

8,000.00 TL
8,000.00 TL
Lumene Nordic-C Glow Boost Essence Vitamin C Serum 30 ml

Lumene

Serum

Lumene Nordic-C Glow Boost Essence Vitamin C Serum 30 ml

2,044.35 TL
2,044.35 TL
Murad Rapid Collagen Infusion 30 ml

Murad

Serum

Murad Rapid Collagen Infusion 30 ml

10,593.00 TL
10,593.00 TL
Murad Rapid Dark Spot Correcting Serum 30 ml

Murad

Serum

Murad Rapid Dark Spot Correcting Serum 30 ml

9,677.70 TL
9,677.70 TL
Murad Retinal ReSculpt Overnight Treatment 30 ml

Murad

Serum

Murad Retinal ReSculpt Overnight Treatment 30 ml

12,077.10 TL
12,077.10 TL
Murad Retinol Youth Renewal Eye Serum 15 ml

Murad

Eye Cream

Murad Retinol Youth Renewal Eye Serum 15 ml

10,246.50 TL
10,246.50 TL
Murad Retinol Youth Renewal Serum 30 ml

Murad

Serum

Murad Retinol Youth Renewal Serum 30 ml

10,593.00 TL
10,593.00 TL
Lumene Nordic Bloom Vegan Collagen Essence 30 ml

Lumene

Serum

Lumene Nordic Bloom Vegan Collagen Essence 30 ml

2,143.35 TL
2,143.35 TL
Murad Vita-C Glycolic Serum 30 ml

Murad

Serum

Murad Vita-C Glycolic Serum 30 ml

10,246.50 TL
10,246.50 TL
Ioma Paris Illumine Hydrating and Brightening Serum 40 ml

Ioma Paris

Serum

Ioma Paris Illumine Hydrating and Brightening Serum 40 ml

13,117.50 TL
13,117.50 TL
Lumene Nordic Hydra Calming Hemp Oil-Cocktail 30 ml

Lumene

Serum

Lumene Nordic Hydra Calming Hemp Oil-Cocktail 30 ml

1,485.00 TL
1,485.00 TL

What Is a Serum, and When Should You Use It?

Serums are products that deliver active ingredients at a higher concentration than a moisturizer, in a lightweight texture. Apply after cleansing and toner, and before moisturizer. The safest approach is to add only one serum to your routine at a time and observe your skin's response for a few weeks.

Choosing a Serum by Concern

Visible wrinkles: Murad Retinol Youth Renewal Serum (patented Retinol Tri-Active Technology), Retinal ReSculpt Overnight Treatment, and Lumene Nordic Bloom vegan collagen serum. Dark spots and uneven tone: Murad Rapid Dark Spot Correcting Serum, Vita-C Glycolic Serum, and Lumene Nordic-C Vitamin C Serum. Instant firmness: Murad Rapid Collagen Infusion. Tired, dull-looking skin: Murad Revitalixir Recovery Serum and Ioma Paris Illumine serum. Dark spot care with daytime protection: Murad Correct and Protect Serum SPF 45.

For those new to retinol, we recommend our guide: What is retinol, and how do you use it?. Related categories: Anti-Wrinkle, Dark Spots / Dull Skin.

All products are shipped in their original packaging with the assurance of the official distributor in Turkey; shipping is free on orders of 500 TL and up, and you have the right to a 14-day no-questions-asked return.

Frequently Asked Questions

Can you use retinol and vitamin C serum at the same time?

Using them together on the same night may increase the risk of irritation. Using vitamin C in the morning and retinol at night is a common and safe approach; sunscreen should not be skipped during the day.

How long does it take for a serum to work?

Effects like hydration and glow may be noticeable within a few days; changes in the appearance of wrinkles and dark spots typically take 4-8 weeks with consistent use. Manufacturers' clinical study durations are listed on product pages.